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Could TikTok Style Bundles Change the Way We Thrift Forever? by Sejla Rizvic for Elle Magazine 

 

Emma Heines sees creating thrifted bundles as a way to encourage consumers to view secondhand clothes as a viable alternative to fast fashion brands or mass-produced clothing. “There’s so much high-quality clothing sitting around in thrift stores that matches today’s trends, it just needs someone to find it and dig for it and save it. That’s what I do,” Heines says. Read the full article here.

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'Think before you shop.' Protesters challenge fast fashion at Cincinnati Shein pop-up by Annasofia Scheve for Cincinnati Enquirer

 

The line to get into the Shein pop-up store was out the doors of Kenwood Towne Centre on Friday, but Emma Heines wasn't there to score new styles for fall. Heines, 22, is the organizer of a group that protested the pop-up store from fast-fashion giant Shein...The pop-up store was announced only a day before its opening, pushing Heines to organize the protest on social media. "This is the only time I’m gonna get to show my face and stand behind what I believe in," said Heines, a self-proclaimed environmental educator. Read the full article here.

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Cincinnati Artist Creates Statement Photography in Response to Shein Pop-Up at Kenwood Mall  by Madeline Fening for City Beat

 

Shein says 4,000 shoppers attended the Cincinnati pop-up. A local artist is calling on those shoppers to give up Shein.“If you've opened the internet in the last year, you'll know that this company is the largest of all fast fashion brands (not a flex)! They have countless human rights violations and are mass polluters,” wrote Emma Heines in an Aug. 11 Instagram post advertising a protest of the Shein pop-up. “Let's show up and let our community know it's not okay to support this incredibly harmful company.” Read the full article here.

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